Two advertisement tech firms presented possible solutions last week to advertising’ s Filthy Little Secret.
That will Secret, of course , is that few people in fact watch content-interrupting ads. At a breakfast every day hosted by the Interactive Advertising Agency (IAB) in New York City, Head associated with Market Development Frank Maguire through native ad platform Sharethrough outlined the bad news.
Eighty-six percent of viewers by pass TV ads these days, Sharethrough mentioned, citing a YouGov study with regard to Deloitte. Eighty-seven percent use a 2nd screen while watching TV, particularly throughout commercials, per Accenture. Ninety % skip pre-roll ads, says ORC International.
But that’ s only half of the poor news. Here’ s the rest: Regarding three-quarters of video ad finances are spent on these kinds of interruptive TELEVISION and pre-roll ads, per the particular Zenith Advertising Expenditure Forecasts.
[Read the full article on MarTech Today.]
Concerning the Author
Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer pertaining to VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as an expert to the M. I. T. Mass media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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