Does your company really need a CDP?

The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to transform how marketers run their technology ecosystems. But the research firm also noted that CDPs are heading toward the “Trough of Disillusionment” after passing the “Peak of Inflated Expectations,” meaning that marketers

YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics.

Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Messenger appointment setting feature moves to beta. Facebook is opening a beta of the appointment setting

Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts using the Anchor podcast creation app, according to Engadget. The feature was first spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like Black Friday and Cyber Monday, if you haven’t started already. To help marketers get a better handle on how to maximize their sales and profit over these high-traffic periods, my colleagues

Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on

The importance of an effective review management workflow

Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB reviews. Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision. Indeed, nearly 95% of shoppers read online reviews before

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise