Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences  In a few weeks, Facebook will be

Is personalization, ID resolution worth risking customer trust?

There’s a lot of buzz regarding personalization and ID resolution. And for some — like Indiana’s Community Health Network, which we profiled yesterday — it can really work when it comes to customer engagement. But there’s another view. “Most marketers are not yet really thinking twice about ID resolution platforms and the large-scale automated pursuit

Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon

Three big themes emerge from Episerver’s Reimagining Commerce 2020 report: mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden. Related: Get the Periodic Table of Digital Commerce Marketing Mobile primary for all but Boomers. While there’s evidence

Build relationships for marketing success at MarTech

Connect with a thriving community of 2,000 smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Meet prospective clients, partners — even future colleagues — and expand your circle of professional contacts and personal friends. It’s all possible at MarTech! Check out all of the networking events happening April 15-17 in San Jose:

The benefits of using marketing automation

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to

Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability

Health network shows that yes, personalization is a thing — and it works

Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations. “We pride ourselves on offering convenient access to healthcare services where and when patients need them — in hospitals, health pavilions and

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization,

Verint Systems adds Adobe integration

Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this data together will give marketers more streamlined access to customer insights, which are a critical element to delivering better customer engagements.