Martech platforms reduce costs as CMOs face budget cuts

Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Adobe is offering Magento

COVID-19 stories: Marketers, martech firms pivot as world goes online

The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from marketers who made quick changes to adapt. Digital to digital The Challenge: We were a 15-month-old startup running out

What are the differences between B2B marketing automation platforms?

Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop

Will Facebook’s massive usage increases (eventually) turn into revenue?

Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified

Tell us: How are you pivoting during the COVID-19 crisis?

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so

MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. LOW-CODE, NO PROBLEM. Acquia yesterday unveiled its Acquia Cohesion platform, which gives users low-code options for editing Drupal sites. The add-on will be available for select customers

Soapbox: Digital assets should be the primary driver of brand consolidation strategy

When two or more companies consolidate, merge or become acquired, it’s a business decision. But, after that decision is made, how the merger or acquisition is handled from a marketing standpoint should be determined by the digital content of each company, not from non-marketing C-suite executives with opinions based on guesses, not data. The penalties