Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Adobe is offering Magento
Month: March 2020
The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from marketers who made quick changes to adapt. Digital to digital The Challenge: We were a 15-month-old startup running out
Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to
“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop
Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified
It’s nice to see martech companies giving away their products for a period to help out. Please visit Marketing Land for the full article. If you liked MarTech Minute: Agile CDP, AnyClip free and another event goes online by Henry Powderly Then you’ll love Marketing Services Miami
The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so
Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Please visit Marketing Land for the full article. If you liked Did you know that users’ gazes follow a pinball pattern? by Lauren Donovan Then you’ll love Marketing Services Miami
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. LOW-CODE, NO PROBLEM. Acquia yesterday unveiled its Acquia Cohesion platform, which gives users low-code options for editing Drupal sites. The add-on will be available for select customers
When two or more companies consolidate, merge or become acquired, it’s a business decision. But, after that decision is made, how the merger or acquisition is handled from a marketing standpoint should be determined by the digital content of each company, not from non-marketing C-suite executives with opinions based on guesses, not data. The penalties