A checklist: Important SEO points to cover in a content campaign

After you’ ve chosen the right execution for your link-building campaign and you’ re getting ready to launch it, you can’ t just forget about search engine optimization (SEO). It’ s an easy task to get caught up in the campaign itself, but putting aside 15 or 20 minutes to make sure your SEO points are covered pays off by leading to more traffic, engagement and value to the business.

Here’ s a checklist of key items and how exactly to SEO them so your content campaign runs smoothly and supports your rating efforts. While ranking may not be the principal goal of your content campaign, you need to at least take care of  basic on-page SEO elements. It takes little time and could repay very well over time. Let’ s focus on-page SEO.

Titles on pages

Yes, I know, this can be a basic one, but you’ d be surprised how many people just forget about optimizing their page titles. If you’ re doing a full page makeover with custom HTML  or cascading style sheets, a page title must be manually defined since you’ re not using a template.

There are two main what to think about here:

  1. Remember the page title turns up in Google search results and could also be used on social channels if open graph tags aren’ t present. You want to have a title that is catchy and entices you to definitely click through to your content piece.
  2. If you’ re creating a piece of content in hopes of attracting links to it, chances are it might rank for some reasonable-volume keywords. You might as well take time to do basic key word research and optimize your page title. If you don’ t have a convenient, fully relevant keyword to optimize the page for, put in a couple of secondary phrases if you can. Stay away from accidentally targeting a keyword used by another page and cannibalize rankings.

[ Read the full article on Search Engine Land .]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here .


About The Author

Paddy is the co-founder of Aira , a digital marketing agency based in Milton Keynes in the united kingdom. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build web sites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.

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