Consider all the data you have as a store marketer. Not just the volume of it; the exact contents of it.
E-commerce site performance. In-store performance. Product feed. Demographics. Research. Social. Mobile. CRM. Shopping habits. Geography. Competitive intelligence.
Data surrounds a person. But here’ s the stroke: If every data point doesn’ t track to a business objective, the numbers can easily jumble directly into chaos and obstruct decision-making.
That’ h the problem with the people-data relationship these days. We often lack strategic plans meant for using data, and we end up monitoring information that isn’ t highly relevant to business goals. If you feel daunted simply by data, that’ s a sign a person don’ t have a strong arrange for operationalizing it.
Opinions expressed in this article are those from the guest author and not necessarily Marketing and advertising Land. Staff authors are detailed here .
If you liked A person vs . data: Where people integrate modern retail marketing strategy by Steve Tutelman Then you'll love Marketing Services Miami