Adobe is usually announcing or previewing several brand new email features this week, as its fourth annual Customer Email Study displays some movement in consumer behaviour toward digital marketing’ s earliest channel.
The study, also unveiled this week, indicates that will email is starting to receive several competition from new channels such as chatbots or smartwatches as consumers’ preferred communication method for receiving brand name offers. While almost 50 percent nevertheless prefer offers via email, that’ s about 18 percent lower than last year’ s survey.
And, although email continues to be the most popular form of workplace communication in the earlier three surveys, for the first time this year, e-mail and face-to-face conversations are linked at 31 percent.
Adobe Campaign Product Marketing Supervisor Matt Rawding told me that email’ s drop appears to be tied to the particular rising popularity of other forms associated with workplace communication, like video phone calls.
But email continues to be strong as a marketing and communications device, and Adobe is today introduction several enhancements on its system to boost that channel’ s effectiveness.
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