Here’ h our recap of what happened within online marketing today, as reported upon Marketing Property and other places over the web.
From Marketing and advertising Land:
- Effort CEO calls out Facebook, states he’ s advising clients to ads
December 21, 2018 by Amy Gesenhues
Mat Baxter, CEO associated with Initiative ad agency, took to LinkedIn to criticize Facebook over the newest revelations it had shared a lot more data than previously disclosed.
- In-app advertising has come a long way: Here’ s i9000 why you should use it
Dec 21, 2018 by Yoni Argaman
New developments for your in-app environment allow brands in order to measure viewability, fraud, data high quality and attribution, similar to what marketers are used to on mobile.
- Why first party information should be your first priority
Dec 21, 2018 simply by Mark Grether
Stringent personal privacy regulations are creating a variety of possible risks for agencies and brand names without access to data.
- Back to Basics: Maximize your own YouTube advertising
Dec 21, 2018 by Bruce Budkofsky
YouTube is a ‘ reference engine’ and advertisers may leverage it to define their particular target audience. But like other social media marketing platforms, brand safety must be regarded.
Latest Headlines From MarTech Today , Our Cousin Site Dedicated To Marketing Technology:
Online Marketing News From Across the Web:
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