Advertising Day: Google Display adds spend per conversion, brand safety options for YouTube, more

Here’ h our recap of what happened within online marketing today, as reported upon Marketing Property and other places over the web.

From Advertising Land:

Recent head lines from MarTech Today , our sister web site dedicated to marketing technology:

• • IAS, DoubleVerify release YouTube brand safety options
    Dec fourteen, 2018 by Robin Kurzer
    The third-party solutions aim to provide advertisers greater assurances that their own video ads appear against brand name suitable content.
  • Branch launches cross-channel cohort evaluation for app marketers
    Dec 14, 2018 simply by Barry Levine
    The deep-linking firm says it can offer quick cross-platform, cross-channel analysis of target audience segments without data-intensive methods.
  • Wish to understand your marketing stack much better? Enter the 2019 Stackie Awards
    Dec 14, 2018 by Robin Kurzer
    Admittance is free and open through  March 15, 2019.
  • Agenda alert: Adobe is keynoting at MarTech!
    Dec 14, 2018 by Scott Brinker
    We’ re excited to announce a newly-confirmed keynote speaker! Join us for the candid keynote conversation to learn first-hand insights about how Adobe leverages marketing and advertising technology to accomplish their business targets. The complete agenda will be posted shortly – stay tuned! Connect with Ann as well as your martech tribe April 3-5, 2019 in San Jose. Get most […]
  • Budget share question: Is there such a thing because too much martech?
    Dec 14, 2018 by Alex Yoder
    The soundness from the marketing strategy is what is important, not the particular percentage of the budget dedicated to technologies.

Online Marketing News From Around The Internet:

About The Author

Robin Kurzer started her profession as a daily newspaper reporter within Milford, Connecticut. She then produced her mark on the advertising and marketing planet in Chicago at agencies for example Tribal DDB and Razorfish, generating award-winning work for many major brands. Within the past seven years, she’ s worked well as a freelance writer and marketing communications professional across a variety of business areas.

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