Here’ s our summarize of what happened in online marketing these days, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Expanded expression match negatives: A script to get misspellings
August 17, 2018 by Daniel Gilbert
Can’ t spell? Not a problem, says contributor Daniel Gilbert. This is a script that will boost your phrase damaging keyword matching by finding the types you’ re failing to capture due to misspellings.
- The Google extended text ad CTR lift that will never was
Aug 17, 2018 by Andy Taylor
Contributor Andy Taylor swift shares his take on Google’ s i9000 expanded text ads (ETAs), sketching comparisons to the new responsive lookup ad (RSA) format.
- The ultimate explained using Bing Webmaster Tools – Part 3
Aug 17, 2018 by Christi Olson
Bing Chief Evangelist and contributor Christi Olson testimonials the Diagnostics & Tools plus Security sections in Part 3 in our series on Bing Webmaster Equipment.
- Are you holding your own funnel accountable?
Aug 17, 2018 by Amy Bishop
Contributor Amy Bishop shares how to create SMART targets for each stage of a buyer’ t funnel and determine how they will be scored.
- LinkedIn set to launch redesigned Groupings platform by end of Aug
Aug seventeen, 2018 by Amy Gesenhues
The company sent a notification e-mail to Group managers outlining arriving changes.
- Google’ s political ad openness report & library offers a lot more accountability around election ads
Aug 17, 2018 by Amy Gesenhues
Introduced in May, Google’ s political advertisement transparency report and the accompanying politics ad library are now available.
- Tweetbot & Twitterrific get rid of features no longer available as Tweets rolls out API updates
Aug 17, 2018 simply by Amy Gesenhues
As introduced in December 2017, Twitter is closing API access to site streams, customers streams and direct messaging functions this week.
- Report says Search engines to launch own smart screen in time for holidays
Aug 17, 2018 simply by Greg Sterling
Google has got the chance to get it right where Amazon . com and others have so far failed.
- T-Mobile whips out a new secret weapon pertaining to customer service: Humans
Aug 17, 2018 by Craig Levine
The “ Un-carrier” is now promising that human agencies, trained in a variety of specialties, will change phone menus and bots.
- Document: Marketers are missing mobile for you to reach customers in store
Aug 17, 2018 simply by Robin Kurzer
The Salesforce/Publicis. Sapient study reveals that 71% of retail customers use their own phone during their in-store shopping encounter.
- Sizmek unveils unified ad serving system it says can replace Google’ s walled garden
Aug 17, 2018 simply by Robin Kurzer
The platform provides advertisers access to its AI-powered DSP, along with the company’ s DMP plus dedicated ad server.
- Google clarifies it does capture place data after Location History is definitely turned off
August 16, 2018 by Greg Sterling
The company issued a modification on a help page following a tale by the AP.
- Who’ s i9000 really winning the smart speaker marketplace, Amazon or Google?
Aug 16, 2018 simply by Greg Sterling
Estimates launched today by Canalys are very totally different from figures that Strategy Analytics furthermore published this week.
Recent Headlines From MarTech Today , The Sister Site Dedicated To Marketing Technologies:
Online Marketing News Through Around The Web:
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