
Adverty ads (building walls, sign in street) in a Rovio video game, Viral Invasion
A Stockholm-based startup has released what it says is the first programmatic ad platform for augmented fact (AR) and virtual reality (VR) indigenous ads.
Adverty actually produced its platform available late a year ago in a non-programmatic version for a check project with Coca-Cola Company, in fact it is now being offered in general release designed for programmatic use. Rovio Entertainment, the business behind the “ Angry Birds” game, is employing the platform, plus Adverty says other brands are usually in discussion.
[Read the full article on MarTech Today.]
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