Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech provides truly arrived.
The particular company announced Thursday that customers utilized Alexa to order gifts 3 times more than last year. It also reported that will shoppers bought “ millions a lot more Amazon devices” than they do in 2017.
“ This season was our best yet, and look forward to continuing to bring our clients what they want, in ways most convenient for them within 2019, ” said Jeff Wilke, CEO of Amazon Worldwide Customer.
Why you should care
Marketers will want to note Alexa’ s peformance this season as a beneficial arbiter of things to come regarding voice, as well as the Internet of Matters (IoT) this year. Steep rises within the purchase of voice devices, and also smart home devices like the Amazon-owned Ring and Blink, point to someone base that is increasingly adopting tone of voice technologies and the concept of a linked, smart home.
Yet popularity can come with a price, as many customers saw in Europe over Xmas Day when a surge in voice requests undoubtedly caused by consumers inserting in newly acquired smart audio speakers, caused Alexa to crash. The particular voice service also experienced the widespread outage in Europe within September.
In Nov, Amazon edged out Google to consider the lead as the top worldwide smart speaker vendor. Global intelligent speaker shipments grew 137 percent year over year in the 3rd quarter of 2018, up through less than half that figure (8. several million) a year ago.
Read more about the news
- Alexa set more than one hundred million timers during the 2018 holiday season and shipped 8 times as many reminders more than last year.
- Customers requested Alexa to turn on their holiday lamps tens of millions of times this christmas season, with the number one request being, “ Alexa, turn on the Christmas forest. ”
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