Amazon . com adds customer acquisition metrics designed for display, video, Sponsored Brands strategies

Amazon has introduced new metrics that capture insights on new clients that converted from ad advertisments.

The “ new-to-brand” metrics are available for video, display plus Sponsored Brands ad campaigns (the ads that showcase several items formerly called headline search ads).

Why you should care

The segment includes ad-converting customers that purchased a brand’ s products on Amazon initially in the past 12 months. The set of metrics includes new-to-brand purchases,   new-to-brand purchase rate and cost for each new customer.

Having the ability to segment and analyze how properly — and efficiently — these types of branding-oriented campaign types convert new clients will give advertisers a clearer look at into which formats and stations work best to achieve their obtain and customer loyalty goals.

More about the news

  • The metrics are only readily available for conversions that occur on Amazon . com.
  • The ability to see brand new customer acquisition metrics isn’ to all that momentous on its own, but this particular addition is part of a series of updates Amazon has been making in order to its advertising platform.
  • Video and display campaigns stumble upon Amazon. com, Amazon owned plus operated properties such as IMDB, Amazon . com devices and third-party sites which are part of Amazon’ s ad system.

Key Resources

About The Author

Ginny Marvin is Third Doorway Media’s Editor-in-Chief, managing day-to-day content operations across all of our publications. Ginny writes about paid online marketing subjects including paid search, paid interpersonal, display and retargeting for Internet search engine Land, Marketing Land and MarTech Today. With more than 15 years of advertising experience, she has held both in-house and agency management positions. The lady can be found on Twitter as @ginnymarvin.

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