Amazon . com extends Sponsored Products to AmazonFresh for CPG brands

Amazon is expanding its Subsidized Products advertising format to AmazonFresh brands. The company began notifying companions Thursday.

What it takes. That means brands can also add their ASINs (Amazon’ s edition of a product identifier code) along with AmazonFresh offers to any new or even existing Sponsored Products campaign.

Sponsored Products show up searching results pages as well as related product fine detail pages, sold on a cost-per-click time frame just like Shopping campaigns on Msn and Google.

What is AmazonFresh? This is actually the e-commerce giant’ s grocery shipping program. Users in select marketplaces can order fresh meat plus produce as well as household, health and beauty items and have them delivered to their doorways.

Why you should treatment. This gives CPG brand names a way to try to stand out from the massive array of products offered in the Fresh plan. For Amazon, it means yet another method for ad monetization.

“ Brands who start marketing now will get the lowest CPCs of all time, ” expects Trevor George associated with Bluewheel Media, an Amazon company partner. “ First brands to promote will benefit from it. Not to mention, there is certainly greater potential for scale over brand names who wait to pounce about this opportunity. ”

This story first appeared on Internet search engine Land. For more on search marketing plus SEO, just click here.

Concerning the Author

Ginny Marvin can be Third Door Media’s Editor-in-Chief, handling day-to-day editorial operations across our publications. Ginny writes about compensated online marketing topics including paid lookup, paid social, display and retargeting for Search Engine Land, Marketing Property and MarTech Today. With more than fifteen years of marketing experience, she has kept both in-house and agency administration positions. She can be found on Tweets as @ginnymarvin.

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