Amazon . com launches a dozen new devices to place ‘Alexa everywhere’

At a hardware occasion yesterday, Amazon introduced a number of updated or brand new Echo devices along with a range of appliances with Alexa incorporated. There are three categories of devices right now: Echo devices, Echo companion gadgets and new Alexa-powered smart home appliances. The latter include wall clocks, intelligent plugs, security cameras, an in-car sound device and more. It’ s most part of Amazon’ s bid to possess the smart home.

The battle for share among Google and Amazon. Pick your metaphor: arms competition, shelf space, cage match. Now, it’ s a battle in between Google and Amazon to become to the wise home controller and to sell children of associated smart home appliances plus products. And this holiday season will see intense competition between the two companies since almost everyone else (i. e., Samsung, Microsoft, Apple) remains on the sidelines.

Among the devices presented yesterday were the following:

  • New Echo Dot: $49. 99.
  • New Replicate Show: $229. 99. It has the 10-inch display and is intended to react to Google’ s smart display effort.
  • Echo Auto: a tool to bring Alexa into the car, for people who won’ t have it embedded within the car’ s infotainment system.
  • Echo Wall Clock: $29. 99.
  • Echo Bass speaker: A sub-woofer for $129. 99.
  • AmazonBasics Microwave: The microwave that connects to Replicate for $60.
  • Amazon . com Smart Plug: $24. 99.

Google House outselling Echo. The brand new product launches come against the background of Google making gains upon Amazon’ s smart speaker business. For the second quarter in a line, Google Home has outsold Replicate, according to hardware tracker Strategy Analytics. Last year, Amazon had roughly seventy to 75 percent of the wise speaker market. But its dominance will be declining as Google Home Small surges.

Precisely why it matters to marketers. Smart speakers have however to fulfill their promise as an advertising or commerce channel. But customers continue to buy them. Third-party estimates claim there are 50 million smart audio speakers in the US. Eventually, the marketing and business use cases will be worked out.

Indeed, the two or 3 companies that control the smart house will have new marketing opportunities plus, perhaps more importantly, access to massive quantities of new data on how consumers act inside their homes. That will create brand new insights and marketing possibilities which have yet to be imagined — with regard to better or worse.

About The Author

Greg Sterling is a Contributing Editor at Internet search engine Land. He writes a personal weblog, Screenwerk , about connecting the dots between digital media and real-life consumer behavior. He is also VP of Strategy and Insights for your Local Search Association. Follow your pet on Tweets or find your pet at Google+ .

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