Amazon’s new ‘Storefronts’ gives SMBs an ardent channel to sell

  • Amazon has launched Storefronts as a new section of the web commerce platform dedicated exclusively to ALL OF US SMBs (small and medium-sized businesses) featuring more than 1 million items from 20, 000 US SMBs organized across 25 different item segments.
  • The company is certainly kicking off the launch of Storefronts with a national TV campaign displaying its support for SMB proprietors.
  • With more than half of the items sold on Amazon from SMBs, the particular move demonstrates the company’ s i9000 intent to foster a robust pool associated with SMB merchants.

Amazon on Monday announced Storefronts , a brand new section of its website that will function more than a million products from more than 20, 000 US small plus medium-sized businesses. Products will be offered across 25 different categories, which includes home, pet supplies, books and much more.

The effort is designed to support SMBs at the platform . According to Amazon, over fifty percent of the items sold on the site are usually from small and medium-sized companies. Storefronts will offer consumers the ability to search and shop for products exclusively through SMBs on Amazon.

“ We’ ve created a customized, one-stop shopping experience for customers searching for interesting, innovative and high-quality items from American businesses from all over the country, ” said Amazon VP Nicholas Denissen.

Along with giving SMBs a dedicated space on the site, the Storefronts home page will include the “ Storefront of the week” video clip each week featuring different SMBs on the website.

To promote the release of Storefronts, Amazon is moving out a national television ad-campaign that highlights Amazon’ s initiatives to support small and medium-sized companies.

According to a Small Business Impact review published by Amazon . com in May of this year, the company estimations it has created over 900, 500 jobs attached to the more than one million SMBs selling on the platform. In 2017 alone, Amazon . com says more than 300, 000 ALL OF US small and medium-sized businesses started selling on the site.

“ Since we started selling upon Amazon in October 2016, the sales have nearly doubled. Because of our success, we have been able to employ new team members from our community, which includes full and part-time jobs, ” says the co-founder of Small Flower Soap Co., the business proprietor featured in Amazon’ s TELEVISION spot promoting the launch associated with Storefronts.

During this year’ t Prime Day , Amazon documented that SMBs that took component in the 36-hour discounted shopping occasion generated more than $1 billion within sales.


About The Writer

Amy Gesenhues is 3rd Door Media’s General Assignment Media reporter, covering the latest news and up-dates for Marketing Land and Internet search engine Land. From 2009 to this year, she was an award-winning syndicated columnist for a number of daily newspapers through New York to Texas. With more than 10 years of marketing management experience, this wounderful woman has contributed to a variety of traditional plus online publications, including MarketingProfs. com , SoftwareCEO. com , and Sales plus Marketing Management Magazine. Read more associated with Amy’s articles.

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