Apparently, the particular recent Time-Warner acquisition left AT& T hungry for more. On Mon, the telecommunications giant announced it had been buying programmatic ad marketplace AppNexus.
“ Ad technology unites real-time analytics and technologies with our premium TV and video clip content, ” AT& T Marketing and Analytics CEO Brian Lower said in a statement. “ Therefore , we went out and found the particular strongest player in the space. ”
The deal will include programmatic capabilities for matching advertisements with inventory and a broader worldwide footprint to AT& T’ t 170 million customer relationships. Offer terms were not made public, although there were reports the price tag was about $1. six billion. A little more than a week back, AT& T closed it $86 billion acquisition of Time Warner, which usually brought aboard the libraries associated with Warner Bros., HBO and Turner.
If you liked AT& T buys ad exchange AppNexus by Barry Levine Then you'll love Marketing Services Miami