Apparently, the particular recent Time-Warner acquisition left AT& T hungry for more. On Mon, the telecommunications giant announced it had been buying programmatic ad marketplace AppNexus.
“ Ad technology unites real-time analytics and technologies with our premium TV and video clip content, ” AT& T Marketing and Analytics CEO Brian Lower said in a statement. “ Therefore , we went out and found the particular strongest player in the space. ”
The deal will include programmatic capabilities for matching advertisements with inventory and a broader worldwide footprint to AT& T’ t 170 million customer relationships. Offer terms were not made public, although there were reports the price tag was about $1. six billion. A little more than a week back, AT& T closed it $86 billion acquisition of Time Warner, which usually brought aboard the libraries associated with Warner Bros., HBO and Turner.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects pertaining to such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS place Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created a prosperous interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; launched and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years like a consultant to the M. I. Capital t. Media Lab. You can find him from LinkedIn, and on Twitter at xBarryLevine.
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