Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Please visit Marketing Land for the full article. If you liked Here’s an alternative to cookies for user tracking by Alan K’necht Then you’ll love Marketing Services

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Please visit Marketing Land for the full article. If you liked Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data by Alan K’necht

Align your marketing plan with your analytics measurement plan

All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how often when conducting an analytics audit when the first thing I ask for is a copy of their marketing plan, how often I’m presented with a “deer in headlights” look or at best given the

Returning to basics: Measuring your social media attempts with unique acquisition channels

Most organizations are spending a lot of money and resources on their social internet marketing efforts. These efforts generally take those form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No matter how you label them, you need to segregate them into three distinctive marketing