The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Please visit Marketing Land for the full article. If you liked The importance of valuing latent orders to successful Amazon Sponsored Products management by Andy Taylor Then you’ll love Marketing Services Miami

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than a three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to bring ads featured in

Be smart, advertisers. Here’s how to approach rising Google brand CPC

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most

The particular Google expanded text ad CTR lift that never was

Responsive search ads (RSA) are the hot paid research topic of the day. They give advertisers the opportunity to provide Google with up to fifteen headlines and four descriptions that will Google can then mix and match in tests for the most effective combination of ad duplicate. In exchange for screening the new format, advertisers

Appear Ma, no keywords! Phrase-free Google adwords campaigns are here

Some brick-and-mortar advertisers logged into accounts in  late February to find new promotions named “ Local Search Advertisements Experiment Campaign” populated in Ppc. Google has verified that these campaigns are currently  working for select advertisers only plus promote verified business locations in  local search results in both Google Search plus maps without using keywords. Instead