Electronic out-of-home advertising is fracturing straight into many channels

Digital out-of-home advertising is changing so far beyond just being video clip billboards that, like mobile, the particular channel category may soon split up into multiple channels. ‘ A canvas’ for a new era For Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outside digital screens can be seen as an expansion

WW employs Alexa, Google Home to assist customers stick with their diet plans

Marketers of the weight loss program from WW — the company previously known as Bodyweight Watchers — can now pitch a brand new angle: voice-managed dieting. The company launched an Alexa ability and a Google Home Action which are integrated with the wellness program’ t software applications to enable customers to follow their own diet

Programmers love Agile, but is it befitting content marketing?

Agile methodology rejects big planning attempts and a “ waterfall” -like group of consecutive phases. Instead, it stresses small teams, short-turnaround development process and rapid iterations based on opinions. In recent years, Agile supporters have proposed its use in different kinds of marketing efforts. In fact , Magnolia CMO Rasmus Skjoldan said in a latest

Persado shares word-choice lessons from its AI-authoring platform

New York City-based Persado, which states up to 30x return on investment from marketing and advertising messages written by its AI-powered Information Machine, is out with a white document that shares some of its training learned. From The month of january 2016 through last month, the business ran experiments to determine the most effective psychological

Entrepreneurs less concerned about data tech, IAB annual report finds

There is less problem this year about the technology available to control data in the Interactive Advertising Bureau’ s annual report, “ The View for Data 2019, ” than in last year’ s. Conducted with the Winterberry Team consulting firm, the fourth annual statement was released Tuesday and is focused on exactly how “ digital

MarTech Today research: Guide to picking a good identity resolution platform

With U. S. consumers likely to own as many as 13 connected products — computers, phones, televisions, wise speakers, IoT devices, cars, and so forth — by 2021, according to Cisco, the challenge for marketers to connect effectively across numerous channels plus devices is growing exponentially. That fact is highlighted in our brand new report,

four vendors land as leaders within Forrester’s Real-Time Interaction Management document

Real-Time Interaction Administration (RTIM) systems are created to deliver users the best offer or following action, based on the current context plus their particular needs. To put it differently, RTIM solutions are meant to power the particular anticipated customer experiences that customers increasingly expect. Yet relatively few systems can easily integrate the massive data, wide

Just how AR is whetting restaurant patrons’ appetites

AR hamburger, from Kabaq To some internet marketers, augmented reality may seem like an alternative looking for a problem. Yet a New York City-based AR-based company is finding at least one market which is hungry for this kind of visualization: the meals industry. Founded within 2016, Kabaq has optimized the proprietary way to capture, generate

The reason why marketers need to help manage electronic transformations

From the Altimeter report CMOs need to are more involved in their company’ s communicate digital transformation, because they’ re also the ones who best understand the customer. That’ s a key proposal in two recent reports – Forrester’ s “ CMOs: Define Your Role in Virtual Transformation ” [Forrester clients only] and Altimeter’ s

Eyelevel. ai launches contextual ad system for chatbots

A San Francisco-based startup has gone out today with a native conversational technological platform that it says offers an unique shipping of contextual conversational ads. Eyelevel. ai ’ s platform works with Facebook Messenger, other messages apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use situation, the user is