Exactly what marketers should know about Hulu’s brand new ‘pause’ ads

A few weeks ago, media platform Hulu unveiled   a new “ non-intrusive, viewer-initiated” advertisement unit that plays when audiences pause the show they’ lso are watching. Hulu happens to be testing the ad with Pepsi and Charmin, and expects to make it usually available for select content by following quarter. The availability of the

IAB names direct-to-consumer brand to table seat for first time

For the first time, a brand leader will lay on the Interactive Advertising Bureau (IAB) board of directors, the industry business group introduced Sunday at the annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to become elected to the board. Up to

Anti-fraud tool Ads. txt looks susceptible in botnet scam revelation

Third-party measurement and authentication firm DoubleVerify  announced Thursday that it identified a good exploit in Ads. txt, providing way to concern over the effectiveness from the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the take advantage of not been detected, the con artists could have diverted between $70 mil

Electronic agencies are hiring, focusing on preservation in 2019

Competition for talent closely adopted client in-housing as a top problem facing digital agencies, Marketing Land’ s Electronic Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competitors for talent as a key concern for their businesses. Numerous agencies say they are meeting employing challenges head-on and are focused on increasing and

Customers receptive to mobile ads while you’re watching TV, before bed

Consumers are more receptive to cellular ads in front of the TV and in those times before they fall asleep in bed, based on a survey from mobile advertisement platform Aki Technologies. The company contracted audience marketplace Articulate to conduct an online survey of just one, 000 U. S. adults within November 2018. Over fifty

What exactly is identity resolution?

Identity resolution tools take easy analytics a step further by braiding online behavior to a consumer’ s i9000 unique identity, giving marketers the data they need to zero in on their focus on consumers with highly personalized, customized offers that, in turn, lead to increased ROI. Identity quality has become increasingly important for marketers since

RE/MAX rolls out new DIY video ability for agents

RE/MAX folded out Monday a brand new tool for agents that generates customized video content on the spot. Although the real estate company is calling this an industry-first, the tool will be the latest entry in an expanding number of technologies that are making video development at scale easier for internet marketers. The video feature

It is post-holiday return season: How entrepreneurs can make the best of it

The downside of a great retail holiday season ? The particular aftermath of booming returns period. The United Parcel Service (UPS)  expected to process 1 . 3 mil returns on January 3 by itself. E-commerce is encouraging growth in order returns. Overall, Oughout. S. retail returns are approximated to price retailers   $550 billion dollars

Artificial, fake, fake: Epic tweetstorm focuses on marketing’s metrics house of credit cards

Aram Zucker-Scharff, ad engineering movie director for Washington Post’ s study, experimentation and development team, lighted up  a tweetstorm Wednesday,   calling just about every way that electronic marketers measure and report upon performance fake. The anger is real. Zucker-Scharff’ s comments handled a nerve in the adtech neighborhood, with his initial tweet racking up

Alexa’s stellar holiday season bodes well to get smart speakers, connected technology

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech provides truly arrived. The particular company  announced Thursday that customers utilized Alexa to order gifts 3 times more than last year. It also reported that will shoppers bought “ millions a