How to avoid over-specialization and the bottle-necks it creates. Please visit Marketing Land for the full article. If you liked Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier by Stacey Ackerman Then you’ll love Marketing Services Miami
Author: Stacey Ackerman
For newer agile marketing teams, it’s not all about racing to the finish line. Please visit Marketing Land for the full article. If you liked Why Predictability is More Important than Speed in Agile Marketing by Stacey Ackerman Then you’ll love Marketing Services Miami
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Please visit Marketing Land for the full article. If you liked What your CMO needs to hear about agile marketing by Stacey Ackerman Then
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing. Please visit Marketing Land for the full article. If you liked 3 ways to make your agility during the pandemic a foundational tool for the longterm by Stacey Ackerman Then you’ll love Marketing
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects. Please visit Marketing Land for the full article. If you liked How to improve workflow with Kanban by Stacey Ackerman Then you’ll love Marketing Services Miami
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level. Please visit Marketing Land for the full article. If you liked Agile estimation techniques help marketers manage workload by Stacey Ackerman Then you’ll love Marketing Services Miami
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Please visit Marketing Land for the full article. If you liked How to choose the right agile marketing framework by Stacey Ackerman Then you’ll love Marketing Services Miami
While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when you’re a team member without authority and you must navigate through big egos and office
We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiatives that focus on value, which actually helps productivity. Learn how agile
As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather than talking (although I have my moments with the gift of gab). So while guarding our superpowers and