A closer look at MarTech role types and T/I-shaped individuals

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Please visit Marketing Land for the full article. If you liked A closer look at MarTech role types and T/I-shaped individuals by Steve Petersen Then you’ll

Martech stack documentation is vital, here are some tips to do it right

By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Please visit Marketing Land for the full article. If you liked Martech stack documentation is vital, here are some tips to do it right by Steve Petersen Then you’ll love Marketing Services Miami

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Please visit Marketing Land for the full article. If you liked Martech practitioners must leverage interdepartmental interactions by Steve Petersen Then you’ll love Marketing Services Miami

5 factors that can make or break a marketing vendor-client relationship

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Please visit Marketing Land for the full article. If you liked 5 factors that can make or break a marketing vendor-client relationship by Steve Petersen Then you’ll love Marketing Services Miami

Here’s what the role of a martech orchestrator looks like

When Scott Brinker explored the evolving categorization of martech roles I was glad to see it as I’ve seen some confusion in the field about our work. How can we more precisely communicate what we do? Despite the growth of the martech sector over the last decade, “marketing technology” is still sometimes vague when it