As someone who works in Nearby SEO, I have always been a huge counsel for the Better Business Bureau (BBB).
Unlike many review websites, including Google, they take the validity associated with reviews seriously . I do intensive manual monitoring of the data at the BBB and have found they are probably the most reliable sources of local business information on the internet. Like Google, the BETTER BUSINESS BUREAU also doesn’ t accept entries using virtual offices or G. O. boxes and aims in order to represent the “ real world. ”
Another thing that makes the particular BBB valuable to business owners is always that they use AggregateRating schema on their entries, which earns them gold celebrities in the search results on Google.
[ Read the full article on Search Engine Land .]
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About The Writer
Joy Hawkins is a Nearby SEO expert who is a part of Google’s Top Contributor program & MapMaker Regional Leads program. She frequently contributes to many online communities in the Local SEARCH ENGINE OPTIMIZATION world, including the Google My Company forum (Top Contributor), the Local Lookup Forum (Top Contributor), and the Nearby University Forum (Moderator). She the contributor to the Moz Local Search engine ranking Factors survey. Joy currently is actually a product consultant at Imprezzio Marketing in Toronto. She also likes to blog on her own time regarding things pertaining to Local SEO .
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