As these hulking static billboards have been changed by bright and frequently changing electronic signage, the out-of-home (OOH) marketplace has seen a variety of vendors offer a range of platforms and tips for measuring effectiveness.
Recently, a 75-year-old nonprofit organization, Geopath , is definitely releasing a new Insights Suite which is trying to bring more order in order to ad measurement in the great outdoors.
Founded in 1933 because the Traffic Audit Bureau for Mass media Measurement, the organization originally collected information by sending out people with clickers in order to count cars and passersby, simply by conducting surveys and by utilizing visitors data from the US Department associated with Transportation.
[Read the full article on MarTech Today.]
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