Customer data platform (CDP) AgilOne announced this week a brand new partnership with remarketing platform Criteo.
AgilOne said this is actually the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases.
In case you visit the website of a retailer who have subscribes to Criteo’ s system, look at a page for a Roadmaster bicycle and leave the site without purchasing, Criteo will then follow you upon other websites with remarketing advertisements for that bike.
However, you may have quit the site to instantly go out to a local brick-and-mortar bicycle shop and buy a Roadmaster. That’ s where AgilOne’ s incorporation comes in, CEO and founder Omer Artun told me.
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