CDP AgilOne partners with Criteo to avoid wasting ads on an already-sold client

Customer data platform (CDP) AgilOne announced this week a brand new partnership with remarketing platform Criteo.

AgilOne said this is actually the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases.

In case you visit the website of a retailer who have subscribes to Criteo’ s system, look at a page for a Roadmaster bicycle and leave the site without purchasing, Criteo will then follow you upon other websites with remarketing advertisements for that bike.

However, you may have quit the site to instantly go out to a local brick-and-mortar bicycle shop and buy a Roadmaster. That’ s where AgilOne’ s incorporation comes in, CEO and founder Omer Artun told me.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space as being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications since CMSWire and NewsFactor. He created and led the web site/unit in PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, PERFORM IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. I actually. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You will discover him at LinkedIn, and on Tweets at xBarryLevine.

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