For a lot of this century, marketing software suppliers have promised “ a single watch of the customer” or “ just one source of truth. ”
So , why has the category of Customer Data Systems (CDPs) just recently surfaced?
In other words, there obviously has been an articulated desire to home all customer-related data in one location, and there certainly was technologies to create a single database.
What’ s different now?
[Read the full article on MarTech Today.]
Concerning the Author
Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer to get VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as a specialist to the M. I. T. Mass media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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