For a lot of this century, marketing software suppliers have promised “ a single watch of the customer” or “ just one source of truth. ”
So , why has the category of Customer Data Systems (CDPs) just recently surfaced?
In other words, there obviously has been an articulated desire to home all customer-related data in one location, and there certainly was technologies to create a single database.
What’ s different now?
[Read the full article on MarTech Today.]
If you liked CDPs: Why now? by Barry Levine Then you'll love Marketing Services Miami