Mobile marketing firm Leanplum is all about creating relationships between manufacturers and their customers, using in-app messaging, push notifications, email marketing plus web push notifications.
This week, the San Francisco-based company added another capability for enhancing those relationships, announcing that it offers acquired AI-powered conversational marketing company Connecto .
Based in Getaway, Connecto has developed a chatbot contractor for such platforms as Fb Messenger and Viber. Its purpose, the company says on its internet site, is to support 24/7, cost-efficient customer support for frequently asked questions, marketing and re-engagement, with increased complicated queries bounced to people.
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