Mobile marketing firm Leanplum is all about creating relationships between manufacturers and their customers, using in-app messaging, push notifications, email marketing plus web push notifications.
This week, the San Francisco-based company added another capability for enhancing those relationships, announcing that it offers acquired AI-powered conversational marketing company Connecto .
Based in Getaway, Connecto has developed a chatbot contractor for such platforms as Fb Messenger and Viber. Its purpose, the company says on its internet site, is to support 24/7, cost-efficient customer support for frequently asked questions, marketing and re-engagement, with increased complicated queries bounced to people.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Author for VentureBeat, and he has discussed these and other tech subjects just for such publications as CMSWire plus NewsFactor. He founded and brought the web site/unit at PBS train station Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created a prosperous interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; launched and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years like a consultant to the M. I. Capital t. Media Lab. You can find him in LinkedIn, and on Twitter at xBarryLevine.
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