Commercetools’ Kelly Goetsch: Think ‘spokes, ’ not ‘hubs’

Go headless and best of breed.

That’ s the key advice through Commercetools chief product officer Kelly Goetsch for large enterprises planning to expand their e-commerce. (He may dive deeper into this subject in his presentation on “ Exactly how IT and marketing can use microservices to peacefully co-exist and function the needs of customers” at our MarTech Meeting next month in Birkenstock boston. )

Founded within 2013, Commercetools provides function-specific cloud-based mini-applications that operate with the help of regarding 300 APIs. If you want to add a functionality to check inventory before making a purchase, add that component. If you want a brand new kind of checkout, add that one.

This best of breed “ Lego bricks” approach works well for web commerce, Goetsch told me, because selling items is a series of discrete steps that the brand might want to customize for its exclusive approach.

[Read the full article on MarTech Today.]


About The Author

Craig Levine covers marketing technology regarding Third Door Media. Previously, he or she covered this space as an Older Writer for VentureBeat, and he offers written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the internet Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Online game; founded and led an independent movie showcase, CENTER SCREEN, based in Harvard and M. I. Big t.; and served over five many years as a consultant to the M. We. T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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