Customer groups file FTC complaint towards YouTube for collecting kids’ private data without parental consent

A coalition of 23 consumer groups submitted a problem with the Federal Industry Commission charging YouTube with violating the Children’ s Online Personal privacy Protection Act (COPPA) by gathering personal data on children with no parental consent. YouTube is possessed by Google.

The particular complaint was co-filed Monday from the Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy.

The groups declare Google doesn’ t even make an attempt to try to comply with COPPA.

From the CCFC post announcing what calling a “ landmark complaint”:

The Children’ s Online Privacy Protection Work, or COPPA, is the only government law regulating how to handle kids’ on the web data, and its demands are fairly straightforward: if you run a site for children, or if you know kids are using your web site, you need to a) tell their mom and dad exactly what kind of personal data a person collect, and b) get verifiable parental permission before you gather details from or about kids. There’ s other stuff, too, but all those are the basic requirements, and Search engines doesn’ t even try to fulfill them. Instead, their privacy policy states that YouTube isn’ t meant for children under 13, and that children shouldn’ t use it.

But actions and ad agreements speak louder than fine-printed personal privacy policies. YouTube is one of the most popular kids’ website in the world, and they know it. 80 percent of American 6 – 12 year olds use Youtube . com, and in 2017, it was the most identifiable brand among kids 6 – 12. Many of YouTube’ s the majority of successful channels feature nursery rhyme videos, cartoons, toy ads, as well as other content designed to capture young children’ s attention. YouTube provides how-to guides for creators making movies for kids. Google even runs an application called Google Preferred that allows advertisers pay extra money to get their own ads onto the most popular kid-directed stations, like Ryan Toy Review plus ChuChuTV Nursery Rhymes & Children Songs.

In short: Inspite of the presence of literally millions of child-directed videos, and despite promising marketers access to kids via YouTube advertisements, Google pretends that they aren’ to responsible for the children on YouTube. Google understands kids are there, and they are not using steps to protect their privacy. And we are.

The particular groups say that YouTube is producing “ untold amounts of money” through the use of “ billions of data factors from millions of children. ”

The coalition includes The middle for Digital Democracy, Campaign for any Commercial-Free Childhood, Berkeley Media Research Group, Center for Media Proper rights, Common Sense, Consumer Action, Consumer Federation of America, Consumer Federation associated with California, Consumers Union (the advocacy division of Consumer Reports), Business Accountability, Consumer Watchdog, Defending the first Years, Electronic Privacy Information Middle (EPIC), New Dream, Obligation, Incorporation., Parent Coalition for Student Personal privacy, Parents Across America, Parents Tv Council, Privacy Rights Clearinghouse, General public Citizen, The Story of Stuff Task, TRUCE (Teachers Resisting Unhealthy Years as a child Entertainment) and US PIRG (US Public Interest Group).

Last year, YouTube was called out by advertisers who pulled huge amount of money in advertising to protest dangers to brand safety on the system. YouTube made several changes in response to that repercussion , including putting stricter limitations on Channels that are able to carry advertisements.

This action comes in the particular wake of increased scrutiny showing how huge platforms like Google plus Facebook are handling data. Fb Chief Executive Mark Zuckerberg is scheduled to address the US Congress on how Fb handles its data this week.


About The Author

Robin the boy wonder Kurzer started her career being a daily newspaper reporter in Milford, Connecticut. She then made the girl mark on the advertising and marketing world within Chicago at agencies such as Tribe DDB and Razorfish, creating award winning work for many major brands. For the past 7 years, she’ s worked being a freelance writer and communications expert across a variety of business sectors.

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