While Google’ s appeal of the $2. nine billion (€ 2 . 4 billion) fine enforced by the European Commission in 2017 makes its method forward, EU Competition Commissioner Margrethe Vestager told colleagues that the other two antitrust situations against Google were “ evolving. ” That’ s according to the report from Reuters.
Those cases involve exclusivity provisions in Google AdSense agreements and app-install requirements in Android-OEM contracts .
The particular “ search bias” antitrust good against Google was the largest within EU history. But it doesn’ big t represent the maximum potential fine. The particular European Commission (EC) can inflict penalties of up to 10 percent of complete global revenues, which would represent $11 billion (€ 8. 9 billion), in terms of 2017 revenue.
In addition to any future fines, it’ s expected that the EC will need Google to remove its app pre-install requirements from Android phone-maker contracts as it has been asked to do within Russia . However , the actual impact on Google competitors in Europe remains to be seen. Users can simply install the desired apps through the Google Play store.
In the wake of the shopping lookup penalty and remedy, Google’ t competitors have complained that the actions taken don’ t go significantly enough and “ aren’ to working. ” This raises the particular complex question: what exactly does “ working” mean? (This issue will probably arise repeatedly in any remedial situation involving Google and competitors. )
Google has said that will the adjustments made comply with the particular EC’ s order and that some other shopping services are being treated similarly. However , it appears that some of Google’ ersus rivals are seeking government intervention in order to “ restore their traffic” or even compensate for more fundamental problems within their sites or businesses.
About The Author
Greg Sterling is a Contributing Editor at Internet search engine Land. He writes a personal weblog, Screenwerk , about connecting the dots between digital media and real-life consumer behavior. He is also VP of Strategy and Insights for your Local Search Association. Follow your pet on Tweets or find your pet at Google+ .
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