Evrythng launches a blockchain-utilizing orchestration center for consumer products

Blockchain -based companies are touting the protocol’ s abilities for tracking ingredients, maintaining electronic identity and granting rewards. However with a few emerging exceptions, individuals visions have largely been in writing so far.

Internet associated with Things platform Evrythng is now away with an orchestration hub that utilizes blockchain to provide those services specifically for CPG (consumer packaged goods) and attire products.

Called the Blockchain Integration Center , it’ s not really built on blockchain itself. Rather, it provides a rules engine the Reactor that provides an integration level to control actions (such as every time a consumer scans a bar program code on a product) or properties (such as the location of an ingredient or even component in a supply chain).

[Read the full article on MarTech Today.]

Concerning the Author

Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer designed for VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as a specialist to the M. I. T. Mass media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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