Exactly what negative SEO is and is not really

Today we are starting the six-part series on Negative SEARCH ENGINE OPTIMIZATION. The series will be broken directly into three areas and will show just how negative search engine optimization (SEO) has an effect on hyperlinks, content and user signals.


Good SEO under this broader look at would be any tactic performed with all the intent to favorably impact rankings for any uniform resource locator (URL), and perhaps its host domain, by manipulating a variable within the links, content material or user signals areas.

Negative SEO would be any kind of tactic performed with the intent to adversely impact rankings for an URL, and perhaps its host domain, by manipulating a variable within the links, articles or user signal buckets.

But Google says unfavorable SEO isn’ t real

Unfortunately, Google isn’ big t being entirely honest here.

If you can accidentally hurt your own rankings by shifting an adjustable, then it would logically suggest that another entity shifting that same adjustable associated with your site could result in a rank decrease or outright deindexation.

Over time, Google does try to keep certain tactics from leading to too much damage, but they are far through perfect. Here is what they say upon negative SEO:

Google works hard to prevent various other webmasters from being able to harm your own ranking or have your site removed from our own index. If you’ re worried about another site linking to your own, we suggest contacting the website owner of the site in question. Google aggregates and organizes information published on the internet; we don’ t control the information of these pages.

Sounds as if they are trying to acknowledge certain techniques are, in fact , probable.

I should mention included in my background, I’ ve already been involved with the four “ P’ s” of spam (porn, capsules, poker and payday websites) possibly directly or indirectly via customer work, which makes for an interesting crack from influencer marketing and helping opportunity capitalists (VCs) with their portfolio businesses.

Why does my encounter matter? The four “ P’ s” are widely thought of as probably the most competitive industries in search, and through my own experience, I’ ve observed both attempted, failed and productive negative SEO campaigns on an almost daily basis.

Not just is negative SEO real, it really is happening constantly. As other systems like Amazon have arisen, I’ ve watched product optimizers set up both positive and negative strategies there as well. Any platform that will relies on negative signaling to ensure high quality is going to get manipulated.

While this can be seen in a variety of Amazon classes, this tends to occur more within areas with the intense competition in which a single dominant brand …

[ Read the full article on Search Engine Land .]

Opinions expressed in this article are those from the guest author and not necessarily Marketing and advertising Land. Staff authors are shown here .

About The Writer

Involved in the search industry considering that 1997, I’ve been fortunate enough to place in many facets of online marketing, managing many thousands associated with domains and clients. Currently, We are Principal of boutique search company Digital Heretix and CEO associated with influencer marketing platform Intellifluence.

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