Facebook is rolling out its Variants video format — pre-recorded videos that play since live footage — to all worldwide Pages. The company is also expanding the Top Fans feature and Reside Polls to global Pages too.
Why you should care
With the global roll-out associated with Premieres videos, marketers and marketers that own Pages will now get access to the video format first announced in April when it was offered to a restricted group of creators, publishers and displays.
The Premieres movies also include ad breaks, which means the particular wider roll-out will open a lot more video ad inventory on Fb as the videos will not only display upon global Pages, but also Facebook Watch .
Sony, BuzzFeed, Oprah Winfrey Network’ s (OWN) SuperSoul and Zoysia Bills are among the brands along with early access to Premieres videos.
Page admins will be able to plan Premieres videos up to a week ahead of time. When scheduling the video, a write-up will be created that will act as the placeholder for the upcoming video — giving followers the ability to show curiosity about the video, request a reminder in order to goes live or share it with other users before it rises.
Facebook says the particular placeholder post will “ seamlessly” turn into the Premiere video as soon as it posts. Once it performs, it will then remain on the Web page as an on-demand video.
More on the announcement
- Facebook is expanding Best Fans for Pages globally, an attribute that lets Pages with ten, 000 or more followers highlight the most active fans with a logo that denotes their Top Enthusiast status.
- Live Forms — a feature that lets makers run polls during live video clips to encourage more audience wedding — is being rolled out to just about all global Pages, and can be leveraged using the Live API or Facebook’ s live publishing tool.
- Facebook says it will shortly allow creators to add polls in order to on-demand videos in addition to their reside videos.
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