Facebook is definitely extending its placement reporting in order to Instant Articles and in-stream movie so advertisers can preemptively prevent publishers from their campaigns and continuously update those exclusion lists depending on where their ads run.
Advertisers will be able to review record of publishers monetizing content through Instant Articles and in-stream movies before running a campaign and leave out any publishers they want to avoid with the addition of them to their blocked lists. They are going to also be able to download Facebook in-stream and Instant Article publisher shipping reports to see where ads made an appearance while a campaign is reside and add exclusions accordingly. These two capabilities are already available for Audience Network .
Facebook Vice President associated with Global Marketing Carolyn Everson launched the following statement on the company’ h heightened brand safety controls:
The people and companies that use Facebook deserve a secure environment to share and connect. We’ ve been working with advertisers to construct more controls and we’ lso are taking another step forward today. Today all advertisers, from global brand names to local businesses, will have entry to comprehensive publisher lists and shipping reports to better control where their particular ads appear.
Brand safety has been an ongoing concern for advertisers on Facebook as well as other digital systems . Last September, Facebook outlined nine content material categories that would not have to get allowed to generate revenue, blocking web publishers from monetizing content deemed improper or harmful per Facebook’ t standards.
The company stated back in 06 2017 it would be providing more insight into Instant Articles plus in-stream video publishers. Monday’ h announcement is the first official rollout of the placement and delivery reviews.
As Facebook can make it easier in order to monetize creator content and aims to drive more engagement on View , brand safety control can become more crucial for Facebook marketers. Before consumer data and privacy issues took center stage this year, brand name safety was the focus for marketers in 2017, when Google was caught placing ads on extremist content across the Google Display System and YouTube.
At that time, a number of advertisers pulled their ads from the network, and many leading advertisement executives, including Unilever CMO Keith Weed , called for better transparency around advertisement placement and safety issues.
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