Fb CEO’s set list for EUROPEAN Parliament sounded a lot like his functionality for Congress last month

Facebook TOP DOG Mark Zuckerberg took his apology tour across the ocean yesterday plus appeared before the EU’ s Parliament to answer questions about the platform’ s current data privacy scandal . Every good performer knows to do, Zuckerberg started with an enthusiastic, “ It’ s good to be back in European countries! ”

From there, he or she covered the same talking points Fb has been pushing out on all methodologies since news broke that Cambridge Analytica had used an application to exploit user information. Zuckerberg rehashed all the good Facebook does and exactly how it builds community. He stated how Facebook had been used throughout recent terrorist attacks in within Berlin, Paris, London and Brussels when people used the platform’ s Basic safety Check feature to let family members know they were okay.

He underscored the 18 mil small businesses in Europe that use the woking platform — mostly for free, he stated. And then turned to his standard apology, that Facebook didn’ t have a broad enough view of Ruskies interference on the platform during the 2016 US polls .

“ Which was a mistake. We’ re sorry, ” said the CEO once again.

He then went through his established list of what Facebook is doing in order to fight further exploitation. It is duplicity the number of employees to work on security and safety measures. It is limiting the amount of user info applications have access to . It rolled away an application removal tool to get users. It is investigating “ each and every app” and, after reviewing countless numbers, has so far suspended 200 more . In addition, there’ s a new Clear Background tool in the works that will allow users erase Facebook history (but remember, as Zuckerberg has stated time and time again, clearing your history will make for a worse user experience due to the fact ads can’ t target customers who don’ t share their own interests, browsing history, or any additional data Facebook collects. )

From there, Zuckerberg admitted once again that Facebook was too slow to recognize Russian interference in the 2016 ALL OF US elections, but that the company offers gained much ground in the combat coordinated false information attacks during current political events, including the French president election, German elections and the The state of alabama special elections. Facebook used AI to identify and take down more than thirty, 000 fake accounts during the run-up to the French election — several that has previously been shared upon multiple occasions.

Then he returned to the oldie but goodie: “ Security is not a problem that you could ever fully solve. ”

The EU Parliament accounts was structured differently from Zuckerberg’ s appearance before Congress. Parliament members asked all of their questions whilst Zuckerberg took notes.

The Parliament came prepared, along with Germany’ s Manfred Weber obtaining right to the Cambridge Analytica concern. Weber wanted to know why Fb stopped access to data for just some of its partners and not just about all when it realized user information have been exploited by Cambridge Analytica. One more Parliament member wanted to know precisely why Facebook had waited until this season to alert users that their particular data had been accessed, instead of informing them when Facebook first discovered it had happened. Zuckerberg had been faced with questions about “ darkness profiles” (a reference to data Fb collects on non-users and other concealed data stored on Facebook’ s i9000 servers) and about whether the company has been ready to comply completely with new GDPR guidelines set to launch recently.

After Parliament people asked their roundup of queries, Zuckerberg responded by speaking to common “ themes” behind the queries. He failed to give any particular answers, instead offering talking factors members most likely have already heard in the event that they’ ve been following any kind of Facebook news during the last two months.

He launched into their encore, starting with his favorite source story about how the company started in their dorm room before AI and exactly what Facebook is now doing to battle spam, fake accounts and the distribute of false news. Again, this individual mentioned how Facebook used AI to remove 30, 000 fake balances. When pushed on what the platform has been doing with shadow profiles, Zuckerberg randomly mentioned the “ Obvious History” feature without offering any kind of context or explanation around exactly how it applied to the question.

When the camera zoomed out throughout Zuckerberg’ s responses, the increasing frustration among the members was palpable as the CEO avoided answering any kind of specific questions posed to your pet by the Parliament. At one stage, Belgium representative Guy Verhofstadt angrily addressed Zuckerberg, telling him, “ I asked six ‘ yes’ or ‘ no’ questions, and am got not a single answer. ”

Pointing out how the meeting had run already a quarter-hour over, Zuckerberg acknowledged that he has been unable to answer all the specific queries, but it didn’ t keep your pet from trying to close out on an optimistic note.

“ Listening to the themes of what people are worried about, and had questions about, I believe I was able to address the high-level areas, ” said Zuckerberg.

The Parliament was not getting it. They wanted to address antitrust issues and the overlap of consumer data between Facebook and WhatsApp, among other things. But their questions were remaining unaddressed, with only a statement that will Facebook would follow up in the arriving days and provide specific answers for all of the questions left unanswered.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the most recent news and updates for Marketing and advertising Land and Search Engine Land. Through 2009 to 2012, she has been an award-winning syndicated columnist for several daily newspapers from New York in order to Texas. With more than ten years of advertising management experience, she has contributed to some variety of traditional and online journals, including MarketingProfs. com , SoftwareCEO. com , and Sales and Marketing Administration Magazine. Read more of Amy’s content articles.

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