After presenting static ads into Messenger a year ago, Facebook is starting to run autoplay video ads on its messages app.
“ We’ re in the beginning stages of growing the availability of video ads in order to Messenger and we plan to roll this particular out gradually and thoughtfully. Individuals on Messenger are our main concern and they will remain in control of their encounter, ” says a Facebook Messenger spokesperson.
Stefano Loukakos, head of Messenger Business pertaining to Facebook, confirmed the video ads began rolling out on the Messenger application June 18, according to a Recode report .
Loukakos told Recode that Facebook is monitoring consumer behavior around the video ads to find out if they impact how people make use of Messenger, noting that Facebook hasn’ t seen any changes along with how people used the platform or even how many messages they sent considering that placing basic ads in Messenger.
“ Video could be a bit different, but we don’ t believe so , ” Loukakos told Recode.
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