Facebook announced first quarter revenues of $11. 97 billion, which easily defeat Wall Street consensus estimates. The organization managed to post growth in all important metrics, despite the ongoing data scams that have dogged it in recent months.
Marketers spent $11. eight billion on ads on Fb, which was up a whopping 50 percent versus a year ago. Mobile ad revenue added 91 percent of that total or even $10. 7 billion. A year ago, cellular contributed 85 percent of advertisement revenues.
Daily active users had been up (albeit slightly in Northern America) 13 percent year more than year to 1. 45 billion. Monthly active users totaled second . 2 billion, also up thirteen percent.
In Q4 2017 Facebook had seen each usage and engagement declines. Traders were nervous about the continuation of this trend with this earning report. Nevertheless , their fears appear to have been mainly unfounded.
[Read the full article on MarTech Today.]
About The Author
Greg Sterling is a Contributing Editor on Search Engine Land. He writes a private blog, Screenwerk , about connecting the particular dots between digital media plus real-world consumer behavior. He is furthermore VP of Strategy and Information for the Local Search Association. Stick to him on Twitter or discover him at Google+ .
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