Fb Messenger rolls out AR and other improvements at its F8 developer meeting

Facebook introduced new tools for its Messenger system, including the ability to use augmented fact (AR), at its F8 creator conference Tuesday.

Companies send and receive 8 billion dollars messages through Messenger every month. The capability for businesses to create bots within the Messenger platform was  introduced   in 2016.

In an announcement plus update on his Facebook blog, Jesse Marcus, vice president of Messenger, touted the tool’ s present success: “ To date, there are more than 300, 000 active bots upon Messenger … that’ s 4x the amount of messages exchanged since simply last year. ” The post stated that 1 . 3 billion people make use of the service each month.

Prepare for AR

Facebook may soon let businesses create top quality augmented reality (AR) experiences for his or her customers to access through their digital cameras in Messenger. The company announced this particular feature in closed beta plus said it will let “ individuals get valuable, instant feedback regarding purchases, customizations, and more, without actually needing to set foot in a store. This function is the latest addition for our AR studio, which powers expressive plus immersive experiences across our family associated with apps. ”

Although it’ s in closed beta, brands such as Kia, Nike plus Sephora will offer AR effects meant for Messenger right away.

The organization also announced the launch of  M Translations , that will offer translations to buyers plus sellers connected through the Marketplace, stating, “ Now when people connected by means of Marketplace receive a message in a vocabulary that is different from their default vocabulary in Messenger, M will inquire further if they want to translate the information … At launch, translations through English to Spanish (and vice-versa) will be available in Marketplace conversations happening in the United States. ”

The this feature seems to harken to Facebook’ s ill-fated personal associate, M , which was shuttered in January of the year.

I discussed to a few businesses that are using Messenger to see how they are doing and ask all of them if they will use the new features.

Conversational companies have found a property

Christian Brucculeri, ceo at conversational marketing firm Photos, told me that his company continues to be seeing “ exciting results just for consumer brands in the retail plus hospitality verticals. ”

“ We see the Messenger possibility as a canvas for combining advertising customer service use cases that have been typically managed through channels like e-mail, SMS and phone call centers, ” Brucculeri told me, adding that he’ s seen increased automation plus revenue lift using Messenger.

Joshua March, CEO associated with social customer service platform Conversocial, decided.

“ Messaging is certainly … easier to automate, with built/in bot platforms, and [it] enables brands to combine people and automation in the same discussion — so bots can help accelerate resolution time, without ever annoying the customer (as there’ s at all times a human agent ready to help), ” March said. “ We’ ve rolled out automation for more than 30 of our clients that helps discover what the issue is and collect necessary info before taking the customer on to the human agent, enabling us in order to automate 15-20 percent of incoming messages, and delivering a much quicker resolution to consumers. ”

Octane AI sets out in order to banish abandoned carts

Artificial intelligence company Octane AI also used F8 to declare its “ conversational” commerce system for Facebook Messenger. The platform features a Shopify integration, bot product plus gift finders, and an incorporation with Messenger that allows businesses in order to directly message users who have left behind their carts.

The business says that more than 1 mil people are connected to businesses and shops via its platform and that the clients are reporting higher open up rates and conversions and that they retrieved twice as much abandoned cart income.

Ben Parr, co-founder and chief marketing officer, informed me that his company offers some thing unique in the shopping space.

“ Some companies focus on just cart abandonment and others simply on AI, ” Parr informed me.   “ There’ s no one who is bringing the two together. We’ ve combined the two to not simply recover abandoned carts and marketplace through Messenger, but to ultimately provide smarter product recommendations plus personalization. And unlike other items, we’ re a complete marketing collection for conversational commerce through the entire client journey. ”

Of goes all out with AR

CarLabs unveiled what it’ s calling a first-of-its-kind AR Facebook Messenger experience at F8, featuring work it did along with carmaker Kia. The company says Of was chosen due to its previous work together with CarLabs in developing its smart digital assistant “ Kian, ” which launched in late 2017.

From a release launching the work:

Users associated with Kian in Messenger can create a 3D rendering of Kia automobiles into their location. The first of Kia’ s vehicles to be featured will be the 2018 Stinger. Stinger enthusiasts may place the Stinger, in the color of their particular choice, in their garage or any atmosphere. Consumers can also share augmented actuality images in group or one-on-one conversations in Messenger or to their particular individual story or saved for their phone.

Brendan Flynn, vice president for CarLabs, told me that Messenger was the ideal choice for them.

“ Messenger is a powerful tool meant for conversational marketing because of the ability to contextually target and re-engage in-market vehicle shoppers, ” Flynn said. “ We have seen a 24 % re-engagement rate when Kia’ t digital assistant Kian sends customers a contextually relevant follow-up information. Simply by putting Kian on Fb Messenger, the brand saw the 50x increase in the number of messages changed on that channel.


About The Author

Robin Kurzer started her career as a day-to-day newspaper reporter in Milford, Connecticut. She then made her tag on the advertising and marketing world in Chi town at agencies such as Tribal DDB and Razorfish, creating award-winning work with many major brands. For the past seven yrs, she’ s worked as a freelancer writer and communications professional throughout a variety of business sectors.

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