Fb testing new Ads Manager user interface

The marketing campaign level view in the revamped Fb Ads Manager interface. Screen chance: Duane Brown, Take Some Danger, Inc.

Fb has a new spin on Advertisements Manager that it has started previewing to advertisers.

What’ s changing? Last week, word started to get out that will Facebook has a new version associated with Ads Manager in the works. Akvile DeFazio, who heads the company AKvertise, said she got a glance at the new interface Thursday. She in comparison the look to Reddit with the present navigation tabs at the top going away in support of drop downs.

On Fri, Duane Brown, who heads functionality agency Take Some Risk, submitted screenshots of the new beta, which usually he said is only being examined internally at the moment, with no timing provided on when it might open up.

You can see from the ad set-level view Brown posted that the correct side editing panel is adhering around.

Screen shot: Duane Brownish, Take Some Risk, Inc.

Why you should treatment. User interface updates constantly take getting used to — simply ask any search marketer who’ s worked through the transition from your AdWords in order to Google Ads interface over the past couple of years. From this initial survey, though, it looks like Facebook Advertisements Manager will feel much more intuitive in order to advertisers using other platforms. Which should mean higher productivity for those establishing, managing and analyzing campaigns. (Facebook does not have an offline desktop publisher like that of Google Ads plus Bing Ads. That would be a nice add-on. )

FWIW. No word on whenever advertisers might be able to get their hands on this. Fb isn’ t saying much widely yet. Asked about the interface, May well Osborne, a Facebook spokesperson informed us, “ We’ re constantly testing out ways to improve our user interface but have nothing new to mention at this time. ”


Concerning the Author

Ginny Marvin can be Third Door Media’s Editor-in-Chief, controlling day-to-day editorial operations across our publications. Ginny writes about compensated online marketing topics including paid research, paid social, display and retargeting for Search Engine Land, Marketing Property and MarTech Today. With more than fifteen years of marketing experience, she has kept both in-house and agency administration positions. She can be found on Tweets as @ginnymarvin.

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