“ Encounter optimization” is one of those terms that will seems to cover almost everything. Since everybody agrees that customer experience is vital to a brand’ s success nowadays, wouldn’ t optimizing that include every marketing tool in your toolkit?
But , as Forrester clarifies in its first Wave report with this category [“ The Forrester Wave: Experience Optimization Platforms, Q2 2018 ,” fee required] encounter optimization is “ the ongoing consolidation of online testing, behavior targeting, and recommendations practices, ” with the intent to learn what works after which improve how customers interact with manufacturers.
In fact , this review is the newest incarnation of Forrester’ s previous Wave reports upon online testing platforms, since superior online testing is increasingly joining with recommendations and behavioral focusing on and being placed on top associated with digital intelligence layers. The whole concept, then, is that every customer connection becomes a learning event to better track the experiences of every customer. Through the report:
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About The Author
Craig Levine covers marketing technology pertaining to Third Door Media. Previously, this individual covered this space as a Mature Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the internet Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Video game; founded and led an independent movie showcase, CENTER SCREEN, based from Harvard and M. I. Big t.; and served over five many years as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter with xBarryLevine.
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