Cision states its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to own first earned media platform that will tracks visual as well as textual content.
Previously, Cision’ s platform tracked image performance for brand names, based on text associated with the image through social media hashtags or written metadata. It did not track the functionality of visuals directly based on the picture.
But ShareIQ’ ersus patent-pending platform turns an entire picture into a hash, then tracks this across the web even if there are little changes.
A hash is an unique code generated from a provided file of data — in cases like this the configuration of bits within the image. With a cryptographic hash, a little change in the original file indicates a big change in the hash code, which explains why a cryptographic hash is used to make sure that there has been no tampering with, state, a transmitted message.
If you liked Gained media platform Cision adds picture tracking with ShareIQ purchase by Barry Levine Then you'll love Marketing Services Miami