Gained media platform Cision adds picture tracking with ShareIQ purchase

Cision states its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to own first earned media platform that will tracks visual as well as textual content.

Previously, Cision’ s platform tracked image performance for brand names, based on text associated with the image through social media hashtags or written metadata. It did not track the functionality of visuals directly based on the picture.

But ShareIQ’ ersus patent-pending platform turns an entire picture into a hash, then tracks this across the web even if there are little changes.

A hash is an unique code generated from a provided file of data — in cases like this the configuration of bits within the image. With a cryptographic hash, a little change in the original file indicates a big change in the hash code, which explains why a cryptographic hash is used to make sure that there has been no tampering with, state, a transmitted message.

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers advertising technology for Third Door Mass media. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these as well as other tech subjects for such magazines as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer regarding Viacom; created a successful interactive online game, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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