A key query about mobile marketing is whether entrepreneurs should employ platforms specifically designed for all those devices or utilize mobile features within larger, multichannel marketing atmosphere.
Gartner’ s initial Magic Quadrant report on cellular marketing platforms points out the level of mobile capabilities in mobile-only offerings, plus it notes the flexibility to get a marketer who doesn’ t always want to make such a large commitment to 1 vendor. ( A no cost copy of the report is available from one of the selected suppliers, Braze. Registration required. )
On the other hand, although mobile-only suppliers are beginning to add other channels such as email and Internet of Elements, the large marketing clouds offer built/in integration of mobile campaigns plus data with all the other channels.
In assessing 15 suppliers, Gartner places five mobile-only systems into the top category of Leaders (Braze, Urban Airship, Swrve, Localytics plus Leanplum) and only one marketing impair (IBM).
[Read the full article on MarTech Today.]
About The Author
Craig Levine covers marketing technology just for Third Door Media. Previously, he or she covered this space as a Mature Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the internet Senior Producer/writer for Viacom; a new successful interactive game, PLAY THIS BY EAR: The First CD Sport; founded and led an independent movie showcase, CENTER SCREEN, based with Harvard and M. I. To.; and served over five yrs as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter with xBarryLevine.
If you liked Gartner releases first Magic Quadrant upon mobile marketing platforms by Barry Levine Then you'll love Marketing Services Miami