Gartner releases first Magic Quadrant upon mobile marketing platforms

A key query about mobile marketing is whether entrepreneurs should employ platforms specifically designed for all those devices or utilize mobile features within larger, multichannel marketing atmosphere.

Gartner’ s initial Magic Quadrant report on cellular marketing platforms points out the level of mobile capabilities in mobile-only offerings, plus it notes the flexibility to get a marketer who doesn’ t always want to make such a large commitment to 1 vendor. ( A no cost copy of the report is available from one of the selected suppliers, Braze. Registration required. )

On the other hand, although mobile-only suppliers are beginning to add other channels such as email and Internet of Elements, the large marketing clouds offer built/in integration of mobile campaigns plus data with all the other channels.

In assessing 15 suppliers, Gartner places five mobile-only systems into the top category of Leaders (Braze, Urban Airship, Swrve, Localytics plus Leanplum) and only one marketing impair (IBM).

[Read the full article on MarTech Today.]

About The Author

Craig Levine covers marketing technology just for Third Door Media. Previously, he or she covered this space as a Mature Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on the internet Senior Producer/writer for Viacom; a new successful interactive game, PLAY THIS BY EAR: The First CD Sport; founded and led an independent movie showcase, CENTER SCREEN, based with Harvard and M. I. To.; and served over five yrs as a consultant to the M. I actually. T. Media Lab. You can find your pet at LinkedIn, and on Twitter with xBarryLevine.

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