Since 2006, Fuel Cycle made its living as an online target audience research platform, helping brands obtain opinions from actual or home owners customers.
Now it is going in a new direction, having released a Gas Cycle Exchange (FCX) that integrates third-party analytical along with other tools via an API.
The Los Angeles, California-based firm compares this effort, which this describes as the first of its type, to Salesforce’ s AppExchange, exactly where outside applications are integrated into the particular CRM platform. Except, of course , Gas Cycle is here playing the part of Salesforce.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space as being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He launched and led the web site/unit in PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You could find him at LinkedIn, and on Tweets at xBarryLevine.
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