Grabbr employs blockchain tech to lock-record its social sharing

Social recommendation marketing platform Grabbr has launched the blockchain-based ledger to transparently monitor key events.

Located in Franklin, Tennessee, the company offers benefits to users who share advertising content via email, social networks or even SMS. Its platform was launched within January.

In a standard use case, CTO Eric Ramos told me, a marketer sets up the campaign in the Grabbr dashboard to ensure that users “ share this to obtain that. ” The marketer recognizes the material to be shared, and also the reward, which might be a free digital duplicate of a book, a discount or a downloadable song.

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such journals as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer to get Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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