Social recommendation marketing platform Grabbr has launched the blockchain-based ledger to transparently monitor key events.
Located in Franklin, Tennessee, the company offers benefits to users who share advertising content via email, social networks or even SMS. Its platform was launched within January.
In a standard use case, CTO Eric Ramos told me, a marketer sets up the campaign in the Grabbr dashboard to ensure that users “ share this to obtain that. ” The marketer recognizes the material to be shared, and also the reward, which might be a free digital duplicate of a book, a discount or a downloadable song.
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