6sense , which helps entrepreneurs generate and manage B2B prospects and accounts, announced earlier immediately it has completed the purchase associated with ZenIQ , which also helps marketers manage potential clients and accounts.
Fit: What does 6sense get from the buy that it didn’ t have already?
“ We were looking to total our platform, ” 6sense TOP DOG Jason Zintak told me. Several weeks back, 6sense announced the addition of a new mass media platform that creates micro-segments plus serves ads, based on user behaviour and a firm’ s characteristics.
[Read the full article on MarTech Today.]
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