Here is why 6sense bought ZenIQ

6sense , which helps entrepreneurs generate and manage B2B prospects and accounts, announced earlier immediately it has completed the purchase associated with ZenIQ , which also helps marketers manage potential clients and accounts.

Fit: What does 6sense get from the buy that it didn’ t have already?

“ We were looking to total our platform, ” 6sense TOP DOG Jason Zintak told me. Several weeks back, 6sense announced the addition of a new mass media platform that creates micro-segments plus serves ads, based on user behaviour and a firm’ s characteristics.

[Read the full article on MarTech Today.]

Regarding the Author

Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer regarding VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as an expert to the M. I. T. Press Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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