Google My Company (GMB) recently brought back the business explanation field, which has caused those of us doing work in the local search industry to say “ hooray” and raise eyebrows.
Here are a few things you ought to know about the description and some useful here are some tips to assure you make the most of this new alter.
1 . It displays at the very bottom of the Understanding Panel
The presence of the description is really poor, making me question how much effort to place into creating it.
It shows below the deal with, below questions and answers (Q& A), below Google Posts and below customer evaluations. Because its visibility is bad, I would suggest utilizing Google Posts pertaining to messages you want to be right in front of your own customers’ eyes.
2 . It does not substitute the editorial summary
Editorial summaries are the small descriptions that will appear at the top of the Knowledge Screen for popular companies. Not all businesses have these; these are manually written by Google and can not be altered. Businesses that have editorial summaries can still add the GMB explanation. It will show above the Knowledge Solar panel.
3. GMB descriptions are no-shows on Google Maps or Google Maps application
Google My Company (GMB) descriptions do not show up on the search engines Maps on either browser or maybe the Google Maps app. They only come in Google search when the Knowledge Panel is seen. Editorial summaries, on the other hand, show both in.
[Read the full article on Search Engine Land. ]
Views expressed in this article are those of the visitor author and not necessarily Marketing Property. Staff authors are listed here .
About The Author
Joy Hawkins is a Local SEARCH ENGINE OPTIMIZATION expert who is a part of Google’s Best Contributor program & MapMaker Local Leads program. She regularly plays a part in many online communities in the Local SEO planet, including the Google My Business discussion board (Top Contributor), the Local Search Community forum (Top Contributor), and the Local College Forum (Moderator). She also a factor to the Moz Local Search Ranking Elements survey. Joy currently works as an item consultant at Imprezzio Marketing within Toronto. She also loves to weblog on her own time about factors pertaining to Nearby SEO .
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