How to use SEO for big ROI during back-to-school and other sales events

While many people enjoy longer vacations and sunlight during the summer, major retailers invest the warmer months getting ready for that biggest sales events of the season. In fact , many retailers will record more than 50 percent of their annual revenue from a single sales event throughout the coming fall months.

In 2016, Alibaba’ s Public Day grossed $17. 8 billion dollars in 24 hours, and that figure increased to $25. 3 billion within 2017:

In the United States, Black Friday plus Cyber Monday 2016 sales combinedbrought in $6. 79 billion:

These types of events kick off with Labor Day time sales (back to school), that is just around the corner, and end with the vacation shopping season.

Along with online merchandise selling out within seconds and competitive price battles getting exceedingly high, it’ ersus no wonder retailers utilize summer months to organize for eager shoppers.

While retailers are focusing on advertisments, commercials, margins and inventory, so what can a search engine optimization specialist (SEO) perform to help a client’ s main point here? How do we create a competitive benefit over other retailers for these particular sales events?

To begin, your SEO strategy should include two main themes: team marketing communications and classic SEO tactics (content and links).

[ Read the full article on Search Engine Land .]


Opinions expressed in this article are of the guest author and not always Marketing Land. Staff authors are usually listed right here .


In regards to the Author

Karen is the SEARCH ENGINE OPTIMIZATION Director for Ayima Canada. Along with over 14 years of digital encounter, she has been growing companies’ online market share by bridging gaps and leveraging the relationships of a multi-channel strategy. While working on clients big and small for all industries across North America and internationally, her approach to e-commerce, visualizing site data and marrying to analytics, has helped develop unique and profitable strategies. She’ s been brought in as an event speaker and a guest teacher to several Canadian universities to share her knowledge on both SEM and SEO to our future generations. Several years ago, she joined Best Buy Canada’s e-commerce team to later develop their in-house SEO department. Today, working for a global digital agency, Karen has been leading e-commerce site strategies and educating both internal teams and clients on successfully competing online. Her long-standing passion for the digital industry ensures she’s never left a rock unturned. Every detail is accounted for and analyzed — much to some people’s annoyance and great appreciation!

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