While many people enjoy longer vacations and sunlight during the summer, major retailers invest the warmer months getting ready for that biggest sales events of the season. In fact , many retailers will record more than 50 percent of their annual revenue from a single sales event throughout the coming fall months.
In 2016, Alibaba’ s Public Day grossed $17. 8 billion dollars in 24 hours, and that figure increased to $25. 3 billion within 2017:
In the United States, Black Friday plus Cyber Monday 2016 sales combinedbrought in $6. 79 billion:
These types of events kick off with Labor Day time sales (back to school), that is just around the corner, and end with the vacation shopping season.
Along with online merchandise selling out within seconds and competitive price battles getting exceedingly high, it’ ersus no wonder retailers utilize summer months to organize for eager shoppers.
While retailers are focusing on advertisments, commercials, margins and inventory, so what can a search engine optimization specialist (SEO) perform to help a client’ s main point here? How do we create a competitive benefit over other retailers for these particular sales events?
To begin, your SEO strategy should include two main themes: team marketing communications and classic SEO tactics (content and links).
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