IAB Study: Podcast ad revenues are usually shooting through the roof — $314M in 2017


Pod-casts are hot. Red hot.

A new study  released Monday with the Interactive Advertising Bureau (IAB) uncovers that podcast revenues in the US have got broken records, bringing in $314 mil in 2017 — a full eighty six percent more than in 2016, annually that also saw steady gains in the industry.

IAB plus PwC’ s second annual  Full Year 2017 Podcasting Ad Revenue Study: An Evaluation of the US Podcast Industry   also found that self-reported year-on-year  revenue was $257. 4 mil in 2017, a 117 % increase from $118. 8 mil in 2016.

[Read the full article on MarTech Today.]


About The Author

Robin Kurzer started her profession as a daily newspaper reporter within Milford, Connecticut. She then produced her mark on the advertising and marketing entire world in Chicago at agencies for example Tribal DDB and Razorfish, developing award-winning work for many major brands. Within the past seven years, she’ s proved helpful as a freelance writer and marketing communications professional across a variety of business areas.

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