Pod-casts are hot. Red hot.
A new study released Monday with the Interactive Advertising Bureau (IAB) uncovers that podcast revenues in the US have got broken records, bringing in $314 mil in 2017 — a full eighty six percent more than in 2016, annually that also saw steady gains in the industry.
IAB plus PwC’ s second annual Full Year 2017 Podcasting Ad Revenue Study: An Evaluation of the US Podcast Industry also found that self-reported year-on-year revenue was $257. 4 mil in 2017, a 117 % increase from $118. 8 mil in 2016.
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