IAB Tech Lab launches primer plus resource hub on ad-oriented blockchain tech

The Online Advertising Bureau (IAB) Tech Laboratory has been moving quickly to meet up with blockchain.

A week ago, the Blockchain Working Group announced the pilot program that would analyze the final results of blockchain-based projects by the 150+ member organizations. This hard work will include a white paper that will pinpoints the most promising ad-related facets of the participating projects, sets up several standardization targets and possibly notes which usually claims are farther off.

Now, the Working Team is launching some explainer paperwork. There’ s a free Blockchain Technology Primer and a Sources Wiki , both assembled simply by Working Group participants.

[Read the full article on MarTech Today.]


About The Writer

Barry Levine covers marketing and advertising technology for Third Door Mass media. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these as well as other tech subjects for such journals as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer to get Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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