The Online Advertising Bureau (IAB) Tech Laboratory has been moving quickly to meet up with blockchain.
A week ago, the Blockchain Working Group announced the pilot program that would analyze the final results of blockchain-based projects by the 150+ member organizations. This hard work will include a white paper that will pinpoints the most promising ad-related facets of the participating projects, sets up several standardization targets and possibly notes which usually claims are farther off.
Now, the Working Team is launching some explainer paperwork. There’ s a free Blockchain Technology Primer and a Sources Wiki , both assembled simply by Working Group participants.
[Read the full article on MarTech Today.]
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